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Honest, Transparent Pricing

Clear prices, no hidden costs

And a price calculator that lets you see for yourself.

Explore Our Funeral Options

We're here to help you through every step of arranging a funeral. We understand how hard it can be to know what to do, so we'll meet you in person, come to you at home, or talk things through over the phone — whichever feels easiest. And we're here whenever you need us, 24 hours a day, 365 days a year.

As a family-run, independent funeral director, Jo & Carl keep costs down without ever cutting corners on care — something the larger national chains simply cannot match. Every price is laid out in full, so you always know exactly where you stand.

Completely Transparent

Every fee shown up front. Build your own quote online and see exactly what you'd pay — no surprises.

Independent & Local

Owned and run by Jo & Carl, not a national chain — so we keep costs low while holding standards high.

Most 5-Star Reviews

We have the most 5-star Google reviews of any funeral director in the area — see for yourself below.

Ways We Can Help

Funeral Options to Suit Every Family

Every family is different, and so is every goodbye. From a simple direct cremation to a horse drawn carriage or a natural, eco-friendly farewell, our options are completely customisable to your wishes — and we're always here to help you create something that feels right for your loved one.

Direct or pure cremation service

Direct Cremation

The simplest and most affordable way to say goodbye, with no formal service beforehand, carried out locally with the same gentle care.

Eco and green funerals

Eco / Green Funerals

A gentle, environmentally friendly farewell for those who would like a natural or green funeral that treads lightly on the earth.

Attended pure cremation service

Attended Pure Cremation

A simple, affordable cremation with the comfort of being there to attend and share in your loved one's final farewell.

A simple funeral service

A Simple Service

A thoughtful, lower-cost choice that keeps all the warmth and quality of our care, simply without the additional extras.

A personalised funeral service

Personalised Service

Design every detail yourself to create a funeral that reflects your loved one exactly as you wish, with our guidance at every step.

Modern funeral service at a beautiful venue

Modern Funeral Service

For those who would like a little more time together — a relaxed, uplifting celebration of life in a beautiful setting.

Horse drawn funeral carriage

Horse Drawn Service

A traditional horse drawn carriage brings a sense of occasion to the final journey, and is often far more affordable than families imagine.

Prepaid funeral plans

Prepaid Funeral Plans

Arrange and pay for your funeral in advance through our trusted partner, Golden Charter. Your plan is fully guaranteed and eases the burden on your loved ones when the time comes, sparing them difficult decisions and unexpected costs.

Plan at Your Own Pace

Helpful Tools

Once you have an idea of what feels right, these tools help you explore costs in your own time — and we're always here to talk things through whenever you're ready.

Funeral Cost Calculator

Prefer to look at costs online? Our calculator lets you build a completely transparent, personalised quote step by step. When you're done you can save your quote and book a callback — and of course, we're always happy to sit down and go through your choices together, whichever is easiest for you.

Open the Funeral Calculator

Direct Cremation Price Comparison

Thinking about a direct cremation? Not all direct cremation services are the same. See how a local, independent service compares with the national online providers — and why the difference matters.

Compare Direct Cremation Services

Useful Information

Jo Explains Funeral Costs

Funeral Director Fees Explained

Direct Cremations in Ashford

Funeral Options

Don't Just Take Our Word For It

What Local Families Say

We're proud to have the most 5-star Google reviews of any funeral director in the area — left by the local families we've had the privilege to care for.

Full Transparency

Our Price Lists & Documents

Everything laid out in full — download our standardised price list, additional options and terms of business, or view local crematoria fees.

Standardised Price List PDF · Our core prices Additional Options Price List PDF · Optional extras Local Crematoria View fees & locations Business Terms PDF · Terms & disclosure

Making it Personal

We can help with all the little touches that make a funeral truly personal — from the order of service and memory tables to beautiful urns and keepsakes to hold your loved one close.

SAIF Code Of Practice
Price List
Terms Of Business
AGFD Good Funeral Awards 2026